Data-driven strategy, creative programming, and hands-on training for hospitality operators who want their beverage program to perform — and to mean something.
From bar design and opening day through seasonal refreshes and brand activations, SmashBerries covers every dimension of a bar program — with the operational systems, training materials, and on-site support to make it stick.
Concept-driven menus built around your story, your guests, and your margins — from high-volume craft cocktails that stop guests mid-conversation to seasonal refreshes for established programs.
Pour cost audits, inventory systems, order guides, and variance tracking. We hand you the operational infrastructure — cost analysis, menus, and illustrated training materials — so your program runs without you.
Deep expertise in tequila, mezcal, agave spirits, and wine. Curated back bars, bottle programs, and spirit selections that reflect craft, story, and commercial intent.
From mise-en-place to guest experience — covering the what, how, when, and why behind every technique. Your team walks away fully equipped, even if it's their first time picking up a shaker. Ongoing reference materials included.
On-site during your soft and official opening — observing, adjusting, and problem-solving in real time. Post-launch review with ownership and management before we're done. Ongoing remote support after every engagement.
Guest bartending shifts, branded content creation, pop-ups, trade show activations, and distillery partnerships. We bring the strategy, the cocktails, and the audience — you get the buzz and the recipes.
Layout, OS&E sourcing, vendor relationships, and inventory infrastructure. Whether you're under construction or restructuring an existing program, we set it up right the first time.
Professional event bartending and interactive cocktail education — from executive team-building to intimate gatherings. Craft cocktails, seamless execution, and an experience guests actually remember.
For established bars that don't need a full overhaul — just a distinctive, profitable new menu that excites guests and drives beverage revenue. Ideal for repeat clients and ongoing program evolution.
Every bar is different. Every engagement is scoped to match your timeline, your goals, and what your program actually needs right now.
A focused diagnostic for operators who need clarity fast. We assess your current program, identify the highest-leverage opportunities, and hand you a clear action plan.
The full creative and operational overhaul. We don't just diagnose — we roll up our sleeves and build the program with you: new menus, training, systems, and storytelling.
For openings, major rebrands, or programs that need sustained transformation. Deep, ongoing partnership across every dimension of your bar business.
SmashBerries is Barry Gamache — a hospitality veteran, bartender, and bar program architect with a career built behind the stick and at the strategy table. Barry brings a rare combination of creative instinct and operational rigor to every engagement.
His deep knowledge of tequila, mezcal, and agave culture is matched by a comprehensive foundation in wine, spirits, and cocktail craft. He's worked across independent bars, hotel programs, and high-volume concepts — developing menus, training teams, cutting costs, and building programs that guests and owners both love.
The approach is direct: understand your operation, understand your guest, and build something that performs night after night.
Every engagement starts with a conversation. Tell us where you are and where you want to be — we'll figure out the right program together.